Fellow SKEMA Global Lab in AI

Jonas Hoffmann is Fellow of the SKEMA Global Lab in Augmented Intelligence. His research focuses on the theme of AI and Strategy.



International expert on strategic foresight, innovation and strategy. Associate Professor at SKEMA Business School (France).

Jonas has an outstanding track-record of bringing insights for senior executives to strategize and act systemically when faced with turbulent, uncertain and complex contexts. He has published more than 50 articles/chapters at leading publications like MIT Sloan Management Review, Technological Forecasting and Social Change and Journal of Business Research. He has co-authored six books and his work has been featured in the Financial Times, International New York Times, Forbes, The Washington Post, among others.

Jonas speaks English, French and Portuguese fluently.